PROJECTS
 Concepted, storyboarded, recruited, and co-directed recruitment video for national educational nonprofit group, Year Up. |  Storyboarded/scripted and led creative direction for digital banking for First Citizens Bank. |  A comprehensive look at visual identity and why every brand needs to know theirs. |
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 Pitched, briefed, and wrote prebiotic-focused infographic for Tom's of Maine. |  Created content strategy for new Edgepark/Health Insights blog focused on T1 and T2 Diabetes. |  Planned, wrote, and co-designed full-length book for Star Wars/Haslab Initiative. |
 Managing editor and writer for Alumni Voices of opportunity series for Year Up (October 2020-April 2021). |  Marvel Legends Hulkbuster Build-A-Figure print ad. Managed copy content and approvals for advertisement. |  Pitched, briefed, and wrote sunscreen application infographic for Elta MD skincare. Also used in GIF format on Elta MD social channels. |
 Cross-Sell/Promotional Email for Hasbro Consumer Platform |  Edda/epic poem for Marvel Legends Thor San Diego Comic Con item. Initially began as a thoughtstarter for brand/packaging direction, but was picked up by design team for use on final product. |  Led an 8-hour, self-designed workshop on Brandstorming and Ideation at STORY 2018 international creative conference. |
 After leading the effort to rebrand Mighty Muggs with new voice, worked with PR team on social media release. |  Contributed copy for Guardians of the Galaxy Vol. 2 Hasbro website promotion. |  Led creative/story development for new, kid-friendly line of Star Wars toys based on new Galaxy of Adventures entertainment. |
 Pitched and wrote series about traveling with pets in the Caribbean for About.com (now TripSavvy.com). |  Consulted on branding and social media strategy for local musician, Briana White. |  Hasbro Smart R2-D2 App Description/Gameplay. Worked with Electronic Engineer and App Design team to generate gameplay description for the Apple app store. |
 Online description for Marvel Legends Series Captain America 75th Anniversary Shield, celebrating high-end collector role-play series and 75 years of the Captain America icon. |  Collaborated with print design team for Star Wars 2015 Product Cross-Sell Ad for in-store promotion. |  Hasbro Internal Mentorship Program for New Hires. Helped name new orientation program for Hasbro HR. |
 In-depth instruction sheet for Marvel/Disney Playmation Starter Set. Led efforts to lay out, explain, and troubleshoot set-up for new product line. |  Star Wars San Diego Comic Con Black Series 6-inch Grand Admiral Thrawn. Created story for premium collector box for first-release character. |  Spider-Man Web City Showdown Playset. Created box and instructions copy for large-scale playset. |
 Jurassic World Hybrid FX Tyrannosaurus Rex. Created box and instructions copy for electronic toy inspired by new Jurassic World entertainment. |  Star Wars Early Bird 40th Anniversary Collector's Set. Ideated "throwback" package strategy and created content as an homage to original 1977 Kenner packaging and design. |
What is Brand Authority and How Do You Get It?
Search Intent and SEO For Your Content Strategy
How CRMs Can Transform Your Digital Marketing
Why User Experience (UX) Matters
E-Commerce as Digital Transformation
Visual Identity Essentials – Behind the Look & Feel
CARIBBEAN TRAVEL - ABOUT.COM (now TRIPSAVVY.COM) [NOTE: all posts have been archived as of 10/19]
A Caribbean travel blog hosted by About.com that focuses on island travel, dining, and accommodations.
Beyond Reggae – The Traveler's Guide to Caribbean Music
How to Stay Fit on Your Caribbean Vacation
A Trip to Bark Home About: Traveling with Your Pet in the Caribbean
Weigh Anchor and Hoist for These Bonny Caribbean Pirate Experiences
How to Support or Adopt the Pets You Meet in the Caribbean
Top 10 Attractions in Dominica
Beyond the Beach: Alternatives to Sunbathing in the Caribbean
MOTION STATE REVIEW - MOTIONSTATEREVIEW.COM
Movie and television site reviewing current and classic digital entertainment.
Review: Catastrophe Season 1-2
Review: Hateship Loveship (2013)
Review: Jenny's Wedding (2015)
In-Print Samples
 In Print – Evelyn's Drive In: Sing Out – Newport Life Magazine |  In print – Rhode Island Film Festival – Newport Life Magazine |
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